the simplest path is usually the best choice ... and despite skool's infancy - one path for growth and monetisation has shown itself to be the simplest and "best" (*so far) running two groups - one free - one paid (high ticket) --- and focusing on converting as many free to paid as possible a reason this is so simple is it removes almost all friction growing the "free" community is relatively straight forward as long as there is something of high value in it for people, they'll join and the rate and size of some people's skools reflect this a few of my members run this model and see great success in filling their free groups but that's where they hit a sticking point they can get people INTO their free communities ... ... but getting them across to paid is a challenge that conversion event becomes the constraint the good news is this there's a very simple solution for that too 👇 ... and it's the one that makes people the most money now, this solution is all about THE RULE OF ONE when people enter your free community there is ONE THING and ONE THING ONLY you want them to do all the focus is placed on them doing this one thing all roads lead to them doing this one thing all paths lead to them doing this one thing --- scheduling a call (or, if you're like me, responding to a DM) this call is technically a triage call ... but you frame it as a value call a call that helps them: - discover how they can get the most value from the community - get 1:1 support from you - get quick wins now, your intent for the call is different it's to identify if people are a good fit for your paid offer you want it to be 15 to 20 minutes long, and your whole intent is to (a) build a relationship with the person (b) identify where they are (c) see if people can be ascended (d) if not, plant the seeds for their ascension in the near future HOW DO YOU GET THEM ON THE CALL? as I said earlier, you make sure all roads lead to them scheduling the call