The first time I experienced Liquid Death...
... was at @Ted Carr's AirBnB in Vegas. We were just about to record a podcast when @Benny D handed me an ice-cold-can from the fridge. "Oh, I don't drink alcohol," I cringed, surprised these fruity guys drank beer. "We don't either," laughed Benny. "It's water." I swiveled the tin around in my hand. It looked like a beer can. Felt like a beer can. And... didn't taste like one... because it was full of water. // 10-months later, I now buy Liquid Death every single time I see it. Not because the water is better (it's not) Or because it's cheaper (it's not). But because every time I do, it takes me back to a special moment where three strange strangers became my friends. (@Daniel Bissonnette was there too). // In the age of the internet, "digital water" is pretty easy to come by. You don't even have to pay for it. All you gotta do is crank "the social media faucet" and you can get enough "digital tap water" to drown yourself in. But not everyone wants tap water. Not everyone wants bottled water either. Some people want "water that looks like it comes from a beer can." Which is extremely niche/weird when you think about it. But it's great news for you. // There's A LOT of people selling what you're selling. But there's probably not a lot of people who have thought about putting it inside a beer can. If you're struggling with standing out on the digital shelf, maybe it's time to consider using an unexpected vehicle to deliver something expected. Because "people will forget what you said, but they will never forget how you made them feel." // How do you want the people you serve to feel?