https://thedecisionlab.com/reference-guide/psychology/risk-as-feelings-theory Alta Event members: You will encounter risk as feelings in the next few days with me. "Humans are risk averse: the potential of losing something can dissuade us from engaging in particular behaviors. On the surface, our desire to avoid risky behavior seems rational. Why would we put ourselves in situations that could lead to negative outcomes? However, we perceive more risk than there actually is, and we react with more aversion than is warranted. Our fear of loss can cloud our judgment and impede our decision-making." FYI.