I don't do "launches". They can be stressful and a big distraction. I'm an "evergreen" guy. I like to sell ONE thing all year and just get better and better at it everyday. But Black Friday is an exception... Black Friday is actually kinda fun AND can actually help grow your list of buyers who can then get upsold into your "main evergreen thing" :) And because Skool makes it SO EASY to launch a wildly profitable Black Friday deal... I'd feel silly not launching one again this year. Are you launching a Black Friday deal?

Just hit a record month & made $200,000 USD from my free Skool community. Total ad spend: less than $5,000. Here are 2 mistakes I see 99% of people on Skool making, including many Skool games winners who I spoke with in Vegas last week. • Mistake #1: Not having a free Skool community. Going directly from an ad/social media to a paid group looks sexy on paper, I agree. But the reality is: A free Skool community nurtures leads & gets them to convert at a rate like nothing else I've ever seen. With a free Skool community, you can nurture leads in 4 ways: 1) The DM's (auto-dm to kick things off) 2) The community feed 3) The classroom 4) The calendar All without ever coming across as salesy! • Mistake #2: Telling people to join your free Skool community. I used to tell people to "jOiN mY fReE SkOoL cOmMuNiTy!" but nobody was joining :( I thought it was an issue with Skool. But then I started doing something insane... I started leveraging human psychology and talking to people about their DREAM OUTCOMES and frustrations. I started saying stuff like: "If you want to achieve <dream outcome> in <X timeframe> without <pain/effort/frustration>, click here to download my new free training that shows you how." And then I'd link them to my free Skool community. Guess what happened? People joined by the TRUCK LOAD. Turns out, nobody gives a 💩 about your free Skool community - until they're in it. To get them to join in the first place, you need to use bait. The best bait I've found? Free (GENUINELY HELPFUL) stuff like courses, pdf's, etc. that help people achieve their specific dream outcome in a specific time frame without a specific pain point. Hold nothing back in your free content. Give give give. Upsell the DFY/Done-With-You implementation - but give away all the DIY instructions. Growth has been insane ever since I started taking the above 👆 seriously. $200,000 in 30 days!!! Hope this helps, Ted P.S. I've attended 5 Skool Games events in Las Vegas and even a lot of the top winners don't know this stuff... but once they implement it, they make even MORE money.

We made it happen! Together with a partner, we secured an amazing location and hosted the very first Skool Festival, bringing together almost 250 people from across Germany. Our motto? Online is great – but offline is even better! Check out a few highlights below, and here’s our top tip: meet up in person! It takes community to the next level. Who’s up for an international Skool event? Thank you @Sam Ovens @Alex Hormozi and the Team of skool for your amazing work lg Calvin 🫡 In the comments, you’ll find more info about the event and how we made it all happen!

I use Skool a lot but wonder if there's any features I don't know about. What's your favourite little-known Skool feature?

Livestream YouTube into Skool? Would love that so people wouldn’t need to leave the platform for anything.