Caught myself wondering something the other day: What’s the difference between good and great? In my opinion, it’s the difference between 1st and 2nd place. But it’s not a small gap. It occurs SO rarely, that a great person is inarguably recognizable. Interestingly…. The difference between good and bad is less than that between good and great. “Good” can become a successful product. It can generate millions. And an incredible life. But “Great?” “Great" generates a cult-like following and changes culture in a way that is irrevocable. It disrupts the world. It’s the difference between sacrificing 1 Saturday to meet with some customers, or putting a late night in 3-5 times a week. Or sacrificing Thanksgiving, your own birthday, vacations, movie night with your little sister, your 8 hours of sleep, and the “good” relationships and people who hold you back. “Great” is not 1% “Great” is 1 in a billion. “Great” happens once in a generation. 0.00000000000001% And so, I don’t casually say, “be great.” …considering how few have ever achieved that status. But the crazy thing? Everyone COULD be great. Like David Goggins says, even the most hard-working people typically only tap into 40% of their potential. And becoming “good” at your craft is something to be proud of. Maybe you want some balance in your life. That’s okay. Because there’s arguably a psychotic nature to the true “greats.” Elon Musk… Albert Einstein… Alexander the Great for goodness sake. Because greatness requires a certain “poorness.” Poorness in sleep, poorness in spontaneity, poorness in security, poorness in relationships. Because greats prioritize 1 thing, and 1 thing only: their craft. Not a person, not a hobby, not a lifestyle. They neglect every aspect of life that the majority of people deem as “important.” But that’s “Great.” And pure, psychotic, indomitable, commitment allows the world to make a leap once a generation. And for that sacrifice, the world is in debt.