When running an agency that does marketing for gyms there some important things to remember. People going through significant life changes often reassess their health (e.g., new parents, recent retirees, or those moving to a new city). Design ad creatives and messaging that speak directly to these life transitions. For example, ads targeting new parents can focus on quick workouts or postnatal fitness, while those for retirees might emphasize longevity and low-impact exercises. Use insights into when people are most likely active on social media in a fitness context (e.g., early mornings or post-work hours) to schedule ads or content, creating a sense of real-time engagement. Also if you are in the health in fitness space remember that January is generally the busiest time of year for gyms, because everyone has set out their New Years resolutions.