The 3A Framework for Sales Success by Alex Hormozi
(🚀 The one sales framework that separates the best from the rest.) In sales, objections aren’t roadblocks—they’re stepping stones. 🛤️ But winning isn’t about avoiding objections. It’s about reframing them. 🎯 Enter the 3A Framework by Alex Hormozi: Acknowledge, Associate, Ask. 💡 Hormozi used this to sell $100M products—and close million-dollar deals. 💰💼 How it works: 1️⃣ Acknowledge: Repeat the objection. Show your prospect you’re listening.👂 2️⃣ Associate: Link their concern to the behaviors of your most successful customers. 🌟 3️⃣ Ask: Pose a clarifying question to stay in control of the conversation. 🧠 Example: Prospect: “How many certifications do your trainers have?” 1️⃣ Acknowledge: “That’s a great question!” 2️⃣ Associate: “It shows you’re making a thoughtful decision (like many of our top clients).” 3️⃣ Ask: “Which certifications matter most to you?” This small shift turns skepticism into curiosity 🔍 and curiosity into conversions. ✅ 💡 Pro tip: The person asking the questions always has the upper hand. 🎙️ 📹 Source: Powerful Reframing Technique for Closing Sales https://www.youtube.com/watch?v=RVbvhPGFi6E In this video, Alex Hormozi explains how to use the 3A framework to control sales conversations, build rapport, and increase conversions—all by asking the right follow-up questions. P.S. Like and comment for more. 🙏 Thank you!