When the doors been opened... some thoughts on positioning
Interesting chat with someone yesterday asking about positioning an Observability platform. By the time we'd finished our chat it helped me to recognise some common language (and themes) I've been using when positioning Observability, Security and/ or Software Engineering enablement across various roles. 1. Everything is based on change, driving it or managing the risk of it 2. (we know) change is constant 3. Most of the discovery calls in these areas follow the same structure 4. ππ½so do the questions ππ½ Questions : 1. Which Digital Services in your org drive the most revenue? 2. Which are the 3 most critical Digital Services with your org? (there will be overlap with Q1) 3. What are the implications to performance degradation (observability) or when/ if security vulnerabilities are exploited (Security) 4. How do you manage / monitor / track this? 5. Does this approach allow you to baseline what good looks like? At this point we can bring change in... 1. Where do you expect these Digital services to be over next 12-18 months - any plans for change? 2. ππ½ IF THEY SAY NONE THEY'RE LYING OR NOT MANAGING DIGITAL SERVICES APPROPRIATELY β οΈ 3. If you're successful in these initiative what has changed for you org, the people around you and/or in you and your role 4. ππ½These are the nuggets - the things that are most important to the org AND the individuals within - including your stakeholder 5. Once you have an idea of the roadmap/ backlog of changes coming that's where the opportunity π° is at! Positioning... 1. If we can measure it we can monitor it... (forgive the clichΓ©) 2. Firstly, lets baseline 'as is' state 3. As you go through the various projects (changes) we can track security posture/ observe performance or degradation or frequency of releases and/or software engineering teams efficiency and effectiveness 4. You know what they want to achieve from discovery and identification of whats important personally and organisationally - now track it and make them (you) successful