@Dennis Yu did a great job explaining the value of the funnel when used not to sell but to share expertise. Check it out!

Learn: take a moment to learn your monthly change in housing stats for the local metro. The key indicators include appreciation, new, active, and pending supply. Share demand and current MOI. Close with days on the market and closed/list price. Do: Shoot a "First To Know" market update for each audience you have created this week. Most importantly, this should include past clients, sphere, and your hot/nurture leads. You could also create a separate list for homeowners and renters. This will allow you to educate and continue to use your I help X, achieve Y through Z that @Dennis Yu teaches. Lenders can also create a list of referral partners and share with them the ability to create a co-branded document similar to what we have here. You can use your Mailchimp or BombBomb to generate an email with the market update in 200 or fewer words. Then attach your video through youtube or bomb bomb. Cross-post the market update with shortened 15-30 second videos for social. Teach: What challenges are you running into? What are you learning from your open rate? Soon you can teach how to market your database through email marketing and social.

So glad to be here, everyone! One of my favorite videos ever with Tom Ferry: https://www.youtube.com/watch?v=Bldgqgd4dFo