@Rola Zoubian Hi Rola, good question! 💭 The one you mentioned is obviously very effective and reliable, but apart from that, you can: 1) Check comment sections under related topics to see what people are saying/thinking/asking. 2) Be as clear and specific as you can about who your ideal client is. For example you sell a time management course and your ideal client is a teacher, what are things she does on a daily basis? Things she thinks of on a daily basis? Make a list of these things and TEST them in your messaging, and see what messages the audience is resonating with. 3) You can use specific prompts using ChatGPT or Gemini to outline several points (as if you are in that audience’s mind). You can find these in the ChatGPT bonus section of the Writing Kit Class. 4) Dig deeper into the benefits of the product or service. For each benefit ask: Why does this matter? For example a time managemet tool does not only help you track your schedule, but helps you achieve more goals with ease and gives you mental space. A content calendar with 30 ideas doesn’t just give you ideas, but confidence and time back.. and so on. Many of the benefits and features of the product can be used in a way to speak to desires + reduce objections. I hope this helps 🤗

When I referred to the launch phase in the content planning class, I was referring to personal brands who have already established themselves and are launching a product, a course, a digital product etc. Ideally that class is for people who already have a strategy and just need a simple method to help them continue planning their content. But if that’s not the case, and if someone is just starting out, then in that case focus on awareness mainly. ☺️

@Rola Zoubian Yey! 🥰

@Randa Mikati I’m happy to hear that 🤍