What do dating and business have in common? A lot more than you think. Let’s be real: you wouldn’t show up to a first date in sweatpants you’ve been lounging in for years and expect to be taken to a Michelin-star restaurant. Why? Because people treat you the way you present yourself. It’s exactly the same in business. If your visual brand identity doesn’t look polished, professional, and aligned with the premium service you offer, people won’t see your value—and they definitely won’t pay for it. Even if you’re amazing at what you do, first impressions matter. It’s not about faking it or slapping on a shiny logo, your visuals aren’t just “nice to have.” They’re the first thing potential clients notice. If your brand doesn’t reflect the value you bring, they’re not going to see you as the expert you are. That’s why establishing a strong, premium visual identity isn’t optional—it’s a must if you want to attract the clients and opportunities you dream of. Here’s the reality: clients are judging whether they want to invest in you based on how your brand looks. If your visual identity doesn’t match the level of service you provide, you’re leaving money—and dream clients—on the table. Your branding should do the heavy lifting for you, speaking for itself and showing the world exactly who you are and why you’re worth it. If you’re ready to create a visual brand identity that stands out and speaks for itself, DM me. Let’s make your brand look as premium as the service you provide.

My husband hates watching movies with me. He says it’s no fun because I always figure out the ending early. And not just the ending—the plot twists too! Just yesterday, I said, "That one’s going to die," and sure enough, he did. "How do you know that?" my husband keeps asking. I’ve picked up on what tends to give things away, so now I’ll ask him, "Did you catch who those girls were?" or "You got that this just happened, right?" And he’ll reply, "No… How do you even know that?!" My answer? "Because she was wearing red." These details seem so obvious to me, but I’ve realized they’re not as clear to everyone else. And it’s not because my husband isn’t smart—he’s a very educated and cultured guy. My background in visual storytelling just gives me an edge. The same principles apply to branding and business. Subtle visual cues can make a huge difference in how others perceive you. For example, using outdated or blurry photos might seem like a small detail, but it can send a message that you’re unprofessional or disorganized—even if your work is amazing. Your visual brand identity communicates on your behalf, often before you even say a word. Consistency in style, quality, and tone builds trust and makes you memorable. From the colors you choose to the imagery you share, every element works together to tell your story. So, next time you post, think about the message your visuals are sending. Are they helping you stand out as a confident and credible professional? Or are they holding you back?

Yesterday, I saw a post from a woman I knew a few years back. She owns a thriving beauty brand and is doing amazing things. Her son is the same age as my daughter—both are three. Even though we’re the same age, have kids the same age, and both chose the entrepreneurial path, I couldn’t help but notice some big differences between us. In her post, she shared how bittersweet it is when her son spends a long weekend with his grandparents because she’s working, or how she sometimes feels torn between being there for her son now and building a future for him. Her business is totally different from mine, and I’m not judging her choices at all. But her post made me reflect on the choices I’ve made as an entrepreneur. I’ve structured my business to allow me to spend more time with my kids, and I’m so grateful for that. While some of my friends have to head to their 9-to-5 jobs, I get to work from home with my newborn on my lap and my daughter playing nearby. And that’s exactly what I want to help you achieve, too. By learning to take your own branding photos, you can save a ton of time and take them whenever you have a few spare moments. Remember my recent post about the milk stain? That was taken in between feeding my newborn and putting him down for a nap. And Miki even made a guest appearance in one of my behind-the-scenes videos because he needed a mommy hug right in the middle of my shoot. I feel so lucky to be there for those little moments. If you want more time, flexibility, and the ability to create gorgeous, authentic content for your brand, I’d love to help! Send me a DM or raise your hand in the comments, and let’s make it happen together!

Ladies, my iconic free 5-day DIY Branding Photo challenge is back! At the beginning of the New Year I'll teach you how to take your branding photos yourself, using just your phone. It's the perfect time to refresh your photos and bring your visual identity to the next level! Here's what Carolyn, the participant of the previous edition had to say about it: "I loved the challenge. Aleksandra provided tons of great tips and expert advice. The Behind-The-Scenes videos she shared with each photo were great. To actually watch someone set up and take great branding photos in their own home was so inspiring. Before the challenge, I was constantly wishing I had more photos for my business. I thought to have great photos I was going to have to wait until I could invest in a brand photoshoot. Aleksandra empowered me to be able to do it myself! Now I have an array of great pictures to share and I know that I can". Who want to join the fun? 🙋‍♀️🙋‍♀️🙋‍♀️ Raise your hand in the comment or send me a DM. Can't wait to see you inside! Ps. Yes, I took all the pictures in the photo during the last edition of the challenge. Just my phone. No fancy equipment. In a few weeks you can have a collection like this too!

Join @Chanin Zellner and me on Friday, November 8th, for a high-impact networking event where you can introduce your business and connect with other visionary entrepreneurs. Whether you’re ready to pitch your offer, get ideas and inspiration, or want to connect with others, this is for you. What to expect: 💼 Pitch Your Offer: Share your business, offer, or upcoming event. 💡 Inspire & Collaborate: See how others position their offers and spark new ideas for your own. 🌟 Make Meaningful Connections: Whether you’re looking for potential clients, collaborators, or just great conversation, this is the space to connect authentically. The Details: 👩🏻‍💻 What: Pitch Your Biz Connection Hour with Chanin Zellner and Theresa Lang 🗓️ When: November 8th at 2:00 PM ET (New York) 📍 Where: Zoom - Click here for the calendar link. 🤝 Who’s Invited: Entrepreneurs ready to promote their business. No pressure, no judgment—just a supportive space for you to show up, share your message, and pitch your offer. Whether you want to pitch or meet others and get ideas, you’ll feel right at home. Ready to pitch, connect, and step into your visionary role as a business leader? We can't wait to meet you! (Tip: Check the comments for an idea on how to structure your pitch.) What questions do you have? Let us know if you can make it Friday! 👇