Building momentum is a discipline. Finding and maintaining momentum in sales is like following a trail of breadcrumbs that get increasingly bigger... and better (shoutout to my sourdough lovers out there). One small appointment set, email response, prospect callback, or deal closed is all it takes to start to feel the power of momentum. When we have momentum, we feel like we can, and should, win. Each small victory builds our confidence and in part our tone. Prospects can smell desperation on sales reps from a mile away. The antidote to desperation is momentum. Building and maintaining momentum is a discipline. A healthy pipeline moving in the right direction can last a week, a month, or even a quarter. Other times, seeking out momentum and building off of it is a daily practice. Developing the discipline of building momentum is learning how to see it and use it when it comes. For me, this looks a lot like using the little dopamine hits of an answered call or email to continue stay motivated to keep up the repetitions before the momentum wanes... it always wanes, even for Elon (probably not lol). Using little wins to keep you moving forward is key to keeping on track and continuing to find success Day after day, month after month. What do we do when the calls suck though? When the pipe has run dry, the emails are ghosted, the calls go straight to voicemail and we want to break our keyboard against the wall? That is when the discipline kicks in. Everyday has a win, you just need to find it and use it. Story time.... I had a month where nothing was happening... NOTHING. I had come off an epic previous year and a great start to Q1. Three conferences later and multiple disqualified or uninterested opportunities landed me in the worst dryspell I have had yet. It sucked. I knew I had to make a change or nothing was going to change. I had to build momentum. I broke out my trusty phone and agreed to myself that I was going to rip dials until I had something.... anything new. I didn't care if it was a homeless person on the other line, I was going to get someone excited about what I was selling. By the end of the day I had a new opportunity.... and some momentum.