Hi Austin! I'm working with a real estate client trying to get them leads of people looking to sell their property. In the beginning, I had one Ad group targeting BOF keywords like "real estate agent Quebec" or "real estate agency quebec", as well as one ad group targeting MOF keywords like "property valuation". The first ad group didn't get any conversions after spending 300$ so I turned it off. The second ad group is now spending 50$/day and getting consistent leads at 60$ CPA, which is within KPI. I would like to scale the campaign further, but the "valuation" ad group is already at 75% impression share. Would it be worth it increasing the budget? If not, would it be worth it for me to improve the BOF ad group and try to get it working better to scale that way? Or start targeting more TOF keywords?

Is it worth keeping a campaign running with low budget when there is less need for leads and keep optimizing it, so when the need increases the campaign can hit the ground running? Or just pause the campaign and start it again when the time is right?

Thanks for doing this Austin! I am running a new campaign 3 weeks ago for a medical aesthetics clinic. I created one search campaign with one ad group for each of their treatment types. I had some trouble with disapprovals so some ad groups got a head start compared to others. I am getting a couple of conversions in some ad groups but the one with the highest spend hasn't gotten any conversions yet. Ideal CPA would be 55$, with break even being around 110$ per lead. Would it be worth letting the Lip Augmentation ad group run, hoping it gets some conversions, or just pause it and focus on the other ad groups that are performing better?

I live in an area where around half of the population is native english speaking and the other french speaking. I launched two new campaigns, one for English and one for French. They each have 17$ daily budget. They are on max clicks with a bid cap of 7$ (bid range is 1.5-7$ for these keywords). I'm only getting 3-4 clicks per day per campaign and I would like to get it to 10 per day. Average CPC for English is 5.6$ and 3.8$ for French, but getting more conversions in the English campaign. Should I: 1) Lower the bid cap to 1.7$ and miss out on potential traffic? 2) Pause one of the campaigns and put all the budget on the other one, and lower bid cap to 4-5$. 3) Use manual CPC

When starting out a new account, do you start with Max clicks or Max CPC? How do you define the max bid per keyword? When do you then switch to a Max conversions/ Max conversion value strategy?