Clearing the Confusion | 25 Terms Made Simple
Whether youโre new to the business or just unsure about certain terms, no one should feel left out of the conversation. Iโve put together a list of terms to help make things clearer. CPL (Cost Per Lead): The cost to get someone interested in your product or community. CPC (Cost Per Click): How much you pay for each click in a paid ad campaign. CAC (Customer Acquisition Cost): The cost to gain a new paying customer. LTV (Lifetime Value): The total revenue a customer generates over their time with you. MRR (Monthly Recurring Revenue): Monthly subscription income. ARR (Annual Recurring Revenue): Yearly subscription income. ROI (Return on Investment): Earnings compared to what you spent. Churn Rate: The percentage of members or customers who leave over time. Retention Rate: The percentage of members who continue their membership and/or stay engaged over a specific period of time. Conversion Rate: The percentage of people who take a desired action, such as buying, signing up, or joining a community after visiting the about page. VSL (Video Sales Letter): A video designed to sell a product or service. CTA (Call to Action): Direct instructions like "Join Now" or "Learn More." SOP (Standard Operating Procedure): Step-by-step instructions for how tasks are done. KPI (Key Performance Indicator): Metrics that track success, like sales, engagement, or profit. COGS (Cost of Goods Sold): What it costs to make or deliver your product or service. Scaling: Growing your business while maintaining profitability. 80/20 Rule: Focus on the 20% of efforts that deliver 80% of results. Scarcity: Creating urgency by limiting time or quantity. The Boolean Rule: A clear, specific promise beats a vague offer every time. See Andrew Kirbyโs post: https://www.skool.com/community/the-boolean-rule The Rule of 300: Spend 100 minutes each on outreach, comments, and content daily. Focus on quality interactions to build real connections, not just numbers. See Andrew Kirbyโs post: https://www.skool.com/games/rule-of-300-update-grow-your-skool