Did you notice that YouTube ads are getting stricter like FB in the past with income claims etc?

anybody see good results targeting by income top 10% ETC.? I've heard mixed results (google rep said don't bother) I'm still about to test it out using other best performing audiences + top 10% income though

What's the best way to structure ad campaigns on Google? Just create a pmax at target CPA? Split up the pmax and have a separate video and search campaign?

Just made our best month ever at $137k cash collected in May. ​ I spent $200K to buy almost every coaching program you can imagine from the top guys in our industry and hired about 13 closers. Out of 13 closers, only 3 were worth keeping on the team. ​ Here’s what I learned: ​ 1. Most of them call themselves closers after taking Cole’s course or Dan Lok’s course but don’t they don’t understand sales fundamentals and how to communicate without causing any friction. ​ 2. Really good closers are already making good money. If they’re broke, it means they don’t know how to sell themselves to a good company, if they can’t sell themselves, they won’t be able to sell your offer. ​ 3. Don’t remove yourself from sales until someone can match your performance. Biggest mistake I made was to remove myself too early from sales because I was tired of it. Suck it up, get better and learn to enjoy sales. It will serve you a lifetime. ​ That's why I fired all my old sales team and decided to do all the setting and closing myself again. ​ Not gonna lie, I'm starting to feel a maxed out as I took over 100 live demos as the founder on top of calling over 600 new leads. ​ Our bottleneck right now is the appointment setting. ​ My goal is to bring on an appointment setter this month to at least remove myself from that part so I can take 120-140 live demos and reach $200k/mo cash collected. ​ For setters, unlike closers, I don't think they need experience to succeed fast. The main thing is looking for someone eager to learn, with a TON of drive and hunger. ​ When I was 16 years old, that was me. I had dropped out of high school, with zero skills and zero income but I was disciniplined and driven. ​ 7-figures seemed so far away and I could have never reached it simply because I was lacking a lot of skills. Looking back, the first skill I should have learned was appointment setting because it doesn't matter if you're good at closing if you have no calls in the first place... ​ Anyways, hopefully this can inspire some of you guys in here.

Alex Hormozi once said... "Advice to my younger self: Document your life more. Otherwise, you’ll forget the details. And the details are what make it worth remembering..." And even though 10-years ago, Alex Hormozi wasn't even creating content back then... Deep down I knew, that people don't really care about you... especially if you've already "made it". They care about the people who they can relate to... the people who struggle, the underdogs, the people who keep showing up and keep going no matter what... Which is exactly why 10-years ago, I started documenting my entire life on YouTube... I recorded my entire life since I was broke! And I did this because I knew that one day, when I am 80-years old... I'd be able to not only look back and watch all these videos myself... but also inspire THOUSANDS of people by showing them the journey... and that this didn't happen overnight! It took years and years of blood, sweat, and tears... And today, I just uploaded a new YouTube video taking you back in term, and showing you how it all started... Click here to watch the video. -Brian 'documenting the journey' Moncada 🥂