Bend Deformer not working on plane

Hey guys, how are you doing! I am transitioning form Maya to C4D so I am just starting to get the grip of it. I have been playing with deformers and all of them have been working okey, however when I try to add a bend deformer into a plane; it is not working for some reason. I have been able to roll that plane in the past with the same method, but now it is not working. Any thoughts on this. Thank you!

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