Great call today guys! Here's the summary / notes from the call today:
VVB Group Call - October 29
The meeting begins with casual conversation, including Paul discussing his side job at Amazon and the challenges of the work environment there. The group also discusses healthy energy drinks and the popularity of certain brands.
Max introduces the training topic for the day, which is about breaking through plateaus in video views and engagement. He explains that he will be covering different video formats that have been successful on social media.
Max discusses the "back and forth characters" video format, providing an example and explaining how to effectively execute this style. The group discusses potential ideas for using this format.
The group reviews the "video reactions" format, where creators react to existing viral videos. Max highlights the benefits of this format and provides tips for making it engaging.
Max introduces the "visual metaphors" format, showcasing an example where the creator uses a physical object to convey a deeper message. The group discusses the power of metaphors in educational and inspirational content.
The "before and after" format is covered, where creators showcase transformations or changes over time. Max provides examples and explains how this format can be applied across different industries.
The group discusses the "public interviews" format, with Zach sharing his experiences and insights on approaching strangers and getting engaging responses. Max suggests incorporating hidden camera techniques to add an element of surprise.
Max provides an overview of different types of trending videos, including lip-syncing, audio trends, text-on-screen trends, and dancing trends. The group brainstorms ideas for applying these formats to their respective industries.
Max explains the "loop video" format, where a short 5-7 second video loops continuously while the creator provides a longer caption. He highlights the benefits of this format and encourages the group to experiment with it.
Max introduces the "point-and-shoot" format, where the creator talks while pointing the camera at a product, slideshow, or other visual element. He suggests this as a good option for those who may be hesitant to appear on camera.
Max summarizes the various video formats covered and challenges the group to each select three formats to experiment with, developing five video concepts for each. He encourages the group to support and provide feedback to one another within the community.