Today I want to give you a deep dive into the WHY&HOW people are making millions in one single thing.
Simply put the main reason this work lays into a word: LEVERAGE.
Working ON your business and Working IN your business is 2 different things
if you are actively involved in the day-to-day operations of your own business, you're in 9-5
The problem clearly isn't hard work…
I analyzed people doing 10-20-30 times what I was making and I noticed it had nothing to do with their funnels…
It had nothing to do with their VSLs…
It had nothing to do with their Ads or acquisition channels or the amount of calls booked
On this side of things they were doing the same things everyone else was doing.
So what is the problem? What are they doing differently?
Well, the problem is your model. They had a model that was giving them LEVERAGE.
And this means leverage over their pricing, leverage over the type of clients they were selling to, leverage over their time and leverage over their team.
If we all have 24 hours in the day what makes it different for a human being compared to another one to experience 10-20-100 times more success is just the amount of leverage they have.
How this translate into business?
Let’s say you have two choices:
You could make $30k with 60 clients
You could make $75k with just 6 clients
Which one would you choose?
I say the answer is easy
“ Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. ” - Archimedes
The choice is yours , quite wasting time.